Do you have a local business? If so, then you know how important it is to rank highly on Google for the keywords that your customers will be searching. You also need to show up prominently on their search results page. This can be difficult if there are businesses in your area with more online visibility than yours.
Why is local SEO important
When it comes to SEO, there are many different aspects to consider. However, one of the most important is local SEO. Why is local SEO so important? Here are a few reasons:
1. Increased Visibility
When you optimize your website for local search, you make it easier for potential customers in your area to find you. This increased visibility can lead to more leads and conversions.
2. Greater Engagement
Local SEO also helps to increase engagement with your target audience. When customers see that your business is relevant to their area, they are more likely to interact with your content and website.
3. Greater Opportunities for Branding
Local SEO also offers greater opportunities for branding your business. When you rank highly on local search, your business will come up more often in related searches. This can help to increase brand awareness and grow your audience for the future.
Who should be doing local SEO
Write an article about how local SEO is important for any business that wants to be found by their customers in the hyper-competitive online marketplace.
You may have heard the term “local SEO” but are not sure what it means or how it will help your business. You are not alone, most people know very little about local SEO and many people think it’s only for businesses with physical locations. But this couldn’t be more false! Local SEO benefits any type of business that has a digital footprint and wants to rank higher on search engine results pages (SERPs). Google has made significant strides in recent years to provide more relevant search results for local searches related to products, services, restaurants, movies, etc – which makes having a strong local SEO strategy more important than ever.
This is a great opportunity for any business, no matter the size or industry to gain an edge over their competition by optimizing their website and other digital properties with powerful keywords that are highly sought after in your area, which will result in higher search engine rankings – meaning you can potentially start generating revenue from organic traffic without having to spend a dime on advertising!
10 steps to rank for your city’s name
In this blog post, we’ll walk through 10 steps that will help increase your ranking and make sure people find you when they search!
Step One: Make sure your website is properly set up for local SEO. This means including your city and state name in your website’s title tag, as well as on every page of your website. You should also create a Google My Business listing and make sure all of your information is correct and up to date.
Step Two: Claim your free Google Maps listing. This will allow you to control how your business is represented on Google Maps.
Step Three: Research the right keywords to target. Make a list of the keywords that your customers are likely to use when searching for businesses like yours.
Step Four: Optimize your website’s title tags and meta descriptions for those keywords. This will help Google better understand what your website is about and rank you higher for those keywords.
Step Five: Add keyword-rich content to your website. This can include blog posts, articles, and even product descriptions.
Step Six: Get involved in the local community. Sponsor events, participate in online and offline discussions and get your name out there.
Step Seven: Get positive reviews from your customers. Reviews are a major factor in local SEO, so make sure you encourage your customers to leave them on Google, Yelp, and other review sites.
Step Eight: Use locally targeted keywords in your advertising campaigns. This will help ensure that your ads will be shown to the right people.
Step Nine: Participate in local forums and social media groups. These can help you get your name out there, as well as establish yourself as a thought leader within your industry.
Step Ten: Build links from other relevant websites that have strong domain authority. This will help Google recognize you as an authority within your industry and give you the boost in rankings that you need to succeed.
What are the benefits of ranking for your city’s name?
As I mentioned before, there are tons of benefits to ranking for your city’s name and in this article, we’ll talk about a few of the most important ones.
The first and arguably the most obvious benefit is that by ranking in Google locally, you can start to rank for your city’s name in Google Search overall. By ranking for your city in Google Search, you can rank for nearby cities (if anyone searches these nearby cities), you’ll rank for all the nearby businesses, and chances are that if someone knows they need something from [your city], they will type [city] into Google search when looking for it. Best of all, because you only compete against businesses and other organizations in your city, you’ll find it much easier to rank for [your city] than if someone was trying to compete against big businesses and other organizations from all over the world.
Another benefit of ranking for your city is that by having a localized business page on Google+ (which we will talk about later), you can add your business to the Google+ Local directory. Once your business is added, it will show up in the search results when people conduct a local search on Google+, and it will also show up in Maps (assuming you have a physical address associated with your Google+ account).
One final benefit of ranking for your city that we’ll mention here is that by adding your business to the Google+ Local directory, you can start ‘claiming’ different areas of a map as being associated with your business. Let’s say you have a pizzeria and there are 20 locations on Google Maps (and maybe even in your local area) for this type of pizza place; most of these businesses are not associated with your pizzeria. However, because you have added your business to the Google+ Local directory and claimed that area of the map as being associated with your pizzeria when someone searches for ‘pizza’ in your city on Google+, your business will show up in those search results (assuming it is a good ranking).
There are obviously many other benefits to ranking for your city that we haven’t mentioned here, but hopefully, these few reasons will be enough to get you thinking about how you can start ranking for your city in Google.
The importance of a free business listing on Google My Business
Your business needs to be everywhere- which includes being on Google My Business. When you have a free listing on Google My Business, you are able to link it to one or more of your other social profiles. This will make it easier for potential customers to find you and bring them in the door!
Linking up with other businesses in your area who have listings on Google My Business
It might be a good idea to link up with other businesses in your area who have listings on Google My Business. If you are trying to increase exposure for your business, you should try to contact other local businesses that have already done the legwork of getting their listings up on Google. You can use the Local Finder tool to find any businesses in your area who are using My Business and then reach out to them about this opportunity.
Another strategy is to look at your competitors and see which ones have already linked up with these other local businesses. You can try searching for their website on Google and then clicking through to the Local Finder tool. This will give you an idea of who has been successful in getting links from other local businesses, as well as what types of companies they are partnering with. You can then try to replicate their tactics and see if you can get the same results for your business.
By following these tips, you should be able to increase your exposure and improve your local SEO ranking. Remember that it takes time and effort to see success in this area, so don’t give up if you don’t see results immediately. Keep working at it and you will start to see improvements over time.
If you are looking for more tips on how to improve your local SEO ranking, be sure to check out our other blog posts. We have a variety of different articles that can help you get started in this area.