What Is Search engine optimization and How SEO Works?

You need to keep SEO always in your mind’s forefront and follow the best practices. Skipping the SEO basics will not only leave your site’s foundation a mess but also stop you from maximizing fully the opportunities for revenue. Are you thinking of implementing an SEO strategy on your webpage? What is search engine optimisation and how SEO works?

SEO can benefit your business that needs to increase its presence online. It also drives the targeted traffic to your posts/pages. However, the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment.

Search Engine Optimization SEO Meaning

Search engine optimization is a strategy used by internet marketers to master the art of positioning your site on top of (search engine result pages) SERPs. Who does not want his site rank among top ten resutls on the first page? Internet marketing companies that use SEO and SEM techniques help in achieving just that.

Importance of SEO

• Search engine users are more likely to click on the top 5 suggestions in the results pages. Your site needs to appear on the top to get more traffic and visitors

• Good SEO practices will improve the usability of your site and your user experience

• Having a presence in the top suggestions will increase the site’s trust

• People who find your site share it with Twitter, Facebook as well as other social media sites hence SEO helps with your site’s social promotion.

How Search Engine Optimization Works

Search engines like Google will use a set of rules or an algorithm in determining the pages to be shown for any query. The search engine algorithms will have evolved to an extremely complex, and take into account different rankings factors in determining rankings of SERPs. But, these two core metrics search engines will evaluate to determine your site’s quality and how it will rank:

• Content

In addition to looking at links, search engines also analyze the content creation of a web page to determine if it would be relevant for any given search query. Therefore ensure you provide high quality content. To generate traffic for your website by search, you should focus on keyword research, keyword optimization, organizing your content and then promoting your content.

• Backlinks

Other sites Links will play a key role when you are to determine your site’s ranking in Google as well as other several search engines. Since Google algorithm is ever-evolving and very complex, links being signal to Google, they show that your site is of quality. Thus the more the links the higher your rankings.

On-Page and Off-Page SEO

These the subject of your efforts for optimization and will employ the above SEO techniques. Such as white, grey and black hat.

On-page SEO will focus on your site and content. It aims at ensuring that search engines and searchers can easily understand, find, and use your content. On-page seo will primarily help Google search console and other web visitors in deciding whether your content is relevant and potentially useful. For proper SEO analysis, you will need Meta descriptions, title tags, images, Meta tags, headings, paragraphs, URL, as well as internal and external links.

Off-page SEO, This centers on external ranking signals like online (unlinked) mentions of your business or site and backlinks. Assuming that your content is search query related, the off-page SEO will help Google search console to decide where to rank it in the search results. Examples will include your company’s an unlinked mention or an incoming hyperlink from the external site, an online directory, or a question and answer site and any other external resources.

SEO marketing or SEM is a method of online marketing that promotes websites by improving their ranking and visibility within the result pages of Google and other top search engines. This kind of marketing is one of the major sought after methods of internet marketing since, if correctly done, it will help your site in generating more traffic, leads, and clicks.

SEO marketing generally encompasses all search engine optimization techniques which will assist in a product or service advancement. Search engine optimization hinges on anchored, ongoing overt efforts through raising link popularity, charismatic social media, deepening theme relevancy, and sustainable elevated search engine standings. So let’s now take a look at local, organic, link building, white hat, and black hat SEO advertising

SEO marketing is the process of getting your page placed prominently in the search engine results pages (SERPs). Internet searchers don’t want to look at millions of web pages to get the data they’re looking for and for this reason, there is a great demand for getting a page/post placed at the top of the list. If your commercial enterprise has local roots or takes up a specific geographical area, then “local” SEO marketing is a smart place to begin.

Have you seen those maps that come up with a list of companies next to it when you search for a local business? It’s pretty much common place these days because these map listings are very operational and practical for local searchers and many times these listings include current information on the business being searched.

As local search results become more received on the SEO marketing battlefield, they are often located at the top of the SERPs, thus local SEO marketing is a necessary tool to increase sales aspects in today’s world. For example, if a user is searching for a barbershop, carpenter, or babysitter, they may favor local results overpaid and organic listings.

Local SEO marketing on the other hand is also a breed of organic SEO marketing. Organic SEO marketing is marketing that centers on driving clients to a site by improving the placement of that site in the search results page from major search engines like Google, Bing, and Yahoo.

But, it can also be thought of as harvesting search traffic from social sites like Facebook, Twitter, and LinkedIn. Most organic search rankings prove to be less expensive and more effective than any other type of advertising for local businesses online.

Organic search traffic is highly targeted and carries a better return on investment (ROI) than any other current search traffic generator. Google currently provides organic listings for free, but with demand growing for these coveted positions, several small businesses are practicing specific optimization techniques to improve traffic and enhance their website rankings.

Search engine optimization marketing will examine the subject matter of your site and rate them based on the relevancy for that subject. Search engines a lot more area to organic search results because they recognize that most searchers view organic search results as non-subjective and neutral.

Statistically, Internet users are more comfortable with organic search results in contrast to paid results. Growing your web presence, specifically through organic search engine optimization, is like growing any type of garden. You have to cultivate it, fertilize it with a few inbound links, and reap the rewards of higher SERPs.

Talking about links, link building is the foundation of any successful organic SEO marketing campaign. Realistically, search engines utilize links to ascertain a site’s rankings. Embedding links within the content of your website and the content you disseminate to outside URL is a subtle way of establishing your link count for search engine optimization marketing purposes.

Also, article content needs to be blended with relevant keyword to acquire adequate links for your site. In this case keyword research process helps you a lot. Such induced links then will start a snowball effect geared towards receiving larger links.

SEO analysis needs quality links though, therefore you need to be sure to think about select links from other sources going to that domain that will increase its reputation.

Also, to fully enhance its possibility, remember to use “backlinks”. Backlinks, (incoming links, inbound links, or IBLs) are forms of “reverse hyperlinks” in that they bring clients from other sites to yours. However, be sure the external links that are included within your site are quality links similar to your content and area of expertise. Search engines have become very good at identifying inadequate backlinks and are looked down upon because they often do not give the user any real substance.

Black Hat VS White Hat:

There are many unscrupulous marketers who will strive to attain rapidly the top SERP spots through dubious means. This is what is referred to as Black Hat technique. Black hat search engine optimization SEO marketing attempts to improve search engine rankings by deluding the search engines at the personal expense of the Internet user. Black hat methods may be able to get your site ranked high quickly but will result in the banning of your site. Black Hat technique of SEO will employ the tactics which are not allowed as a good design for SEO and will combine taking the shortcuts as well as faking your way to the top of the SERP.

Professional SEO services are having highly skilled and experienced Search engine optimization SEO specialists, marketing experts, copywriters, and well-designed ads. They work together to create a friendly search-engine site such that you can do a successful client’s business.

How search engine opimization is done?

Contrary to popular beliefs, Search engine optimization SEO writing is relatively easy. You can do it even if you’re not a professional writer and even if you’re not an SEO expert. Here’s what you need to do:

1.Carry out keywords research

If you’re running an online business, you might have a pretty good idea about the keywords that are being searched for by your target audience. For example, if you’re selling pre-owned cameras, you would know that “cheap cameras” would be something that your prospects will use on search engines. Get the list of keywords related to your niche by doing keyword research. You can use a reliable keyword tracker for this – free of charge.

The best keywords to target are those that are non-competitive and those that contain at least 3 words (also known as long-tail keywords).

2. Write your articles

Write your articles the same way you would write a regular web article. At this point, you don’t need to think about optimizing them just yet. Pick topics that are closely related to your chosen keywords. Do some keyword research and create an outline. Then, make use of attractive headlines. Start your article with a compelling introduction that will get your readers on the edge of their seats. Then, discuss each of your ideas using either a number list or short paragraphs. Keep your articles short, scan able, and to the point. You must avoid using fluffs and fillers all the time.

3. Insert the keywords

The next step is to insert keywords into your articles. Let’s start with your primary keywords. These should always appear on your headlines, article summary, resource box, (if you’re going to submit them to directories), and first and last 90 characters of your article. You must also sprinkle them throughout your article body but ensure that they’re at least 50-100 words apart. You can do the same for your secondary keywords. By the way, you can use at least two secondary keywords for each article.

4. Proofread and check keyword density

Using too many keywords is something that you don’t want to do especially if you’re posting your articles on directories. Keyword abuse is one of the most common reasons why articles are being rejected by publishers. So, ensure that the keyword density of each of your articles is just 2%. Then, proofread what you’ve written.

Ensure that your content flows smoothly and that it’s free from all types of errors to give your audience a great reading experience.

Search Engine Optimization Techniques

To understand how SEO works are the first step in the process of improving your search rankings of the site. You can improve your site’s rank by involving leveraging various techniques of SEO is optimizing the site for the search

• Keyword Research

This is the starting point for SEO and it involves looking at what keywords competitors rank for, what other keywords potential customers are searching for and what the keywords the site is positioned for already.

• Content creation

Your content structure creation should be capable of being ranked high by the search engines, A high quality Content must be rich with relevant information, also ensure your content is well written for it not to be confused with spammed work by the SEO search engine.

• Link Building

Since links from the external elements “backlinks” are one major core factor in Google, one of the levers which SEOs have is to obtain high-quality backlinks. This will involve the promotion of good content, other sites reaching out, building relationships with the webmasters, submitting URLs to the relevant web directories, as well as getting the press to attract the links from other sites.

• Content Marketing

After you identify the potential keyword, content marketing will come into play. This can involve creating brand new pieces of content or updating the existing content for SEO success.

Four Main Types of SEO

• White Hat

• Black Hat

• Grey Hat; and

• Negative SEO.

White hat SEO techniques

This type of SEO will adhere to the Guidelines of Google Webmaster but it will cost more and take time to succeed. This type of SEO is less risky and will tend to deliver compounding and lasting value for a long time.

Black hat SEO

It will get you where you want to go faster. It is less costly since you will take shortcuts towards the top through going against the published Guidelines for Google Webmaster.

Most tactics for black hat SEO are particularly spelled out as things you should not do, in the guidelines. Therefore they carry with them the risk that your webpage and/or content become demoted the next time Google updates its core algorithm, be banned from search results or rank lower.

This type of SEO can quickly return value, however, there is the risk that the value cannot be sustained.

Grey hat SEO

This type of SEO falls in the middle of white hat and black hat as its tactics are specifically not called out in Google’s Guidelines. You need to be cautious when following this path since it is not safe assuming that just since a particular technique is not mentioned or labeled as deceptive and that it will get you into trouble, and that it cannot negatively interfere with your rankings.

Negative SEO (NSEO)

This type of SEO is where you employ the methods and tactics to spoil as well as decrease a search engine position of your site. NSEO can be used to bring down the webpage of your competitor so that you rise in rank. If you want to drop any negative review page from the 1st page of Google or drop the website of your competitor, then this is suitable for you

Can I do SEO On my Own?

People who own sites need to learn SEO. This is even if you don’t intend to earn anything online and just want to post information. If you want people to see your content at all, knowing how to optimize web pages is a must.

The main issue with gaining the right kind of knowledge and level of skill is that it does not come cheap. If you want to become an expert, you need to pay to attend workshops, read e-books or participate in courses. The expense involved in obtaining an education can seem prohibitive for small site owners. This is why people wonder if it is possible to learn search engine optimization without having to pay a single cent.

The plain and simple answer is, yes, it is possible. There are hundreds of free resources out there that you can tap to find out what you need to get people to your site. Many of these free guides and tips are written by actual SEO experts who have been in the business of optimizing online properties for years. There is thus no problem when it comes to the availability of relevant material.

The wealth of information however does not imply that learning for free is easy. Although you can quickly find free information to help you learn SEO, there are inherent difficulties when it comes to managing the many pieces of information that you will come across.

The main disadvantage of free data is that there is simply so much that you’d have to deal with. While it is already difficult to pick what applies to your situation, the task of sifting through advice is made even more challenging by the presence of fake gurus and hyped-up tips. If you fall for a total fake or an overblown technique, you will surely find yourself in trouble.

The last issue that you can encounter in this scenario is not having an optimized site. A weightier issue when you learn SEO from a bad teacher is that you might end up getting your site banned in search engines. If you have accounts in related reputable service providers, you may also lose your membership if they find out that your site has a bad reputation.

So how can you identify the best free sources that can teach you legitimate ways to optimize your site? The first step is to identify leaders in the industry. These are people or companies that have created names and reputations for themselves online. You would know if a person is worth learning from if he has an enduring presence online, proof of his successes, and a loyal following.

Remember though that even real SEO experts don’t always agree. To find the one or two gurus you’d want to follow and learn SEO from, read as much as you can about what various gurus have to say. This will allow you to pick the perspective or general approach that you are most comfortable with and would like to apply to your site.

How to Learn SEO: What Training Methods Are best for you?

At its heart, SEO is simple. The basics of SEO haven’t changed since Google first started dominating the way people search the internet: By making each page to be relevant to the topic which it is about; keeping to one topic only per page; getting proof that it is a worthy page through the links that point back to it.

Although everything seems outwardly simple, you will have to take into account very many small details which should be right.

At this point, you should consider SEO training.

There are many ways you can get such training:

Learn online

This is done through videos on YouTube, articles such as this one, forums that deal with internet marketing and other sources.

Learning online can be cheap but it depends on how much you value your time – you need a certain amount of knowledge to be able to filter out information that’s no longer relevant or is just plain wrong.

For example, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammer techniques.

This means that links are still important but some links are better than others.

What an online search engine optimization course should cover?

A good and well defines search engine optimization should cover the behaviors of major serach engines and what these major search engines take into considerations when positioning a site to the top. Generally Google search site is the one for which the course should discuss upon.

While covering the SEO tactics the online course should offer things like optimizing meta tags for google and also how to include structured data for social media. Although this is one of the basic seo tactics but this structured data optimisation for pages will help a page, specially e-commerce based ones to get better position in Google and also on social media websites like Facebook and Twitter.

The course should also cover things like best practices of page optimization that will help pages of your site to rank higher in Search engines. Do learn the best practices seriously as it will help you to not follow shaddy page optimization tactics which are also known as “Black Hat SEO”.

It can be challenging to check courses unless they are on a site such as Udemy, This allows feedback and will tell you the number of subscribers to the course.

The best online courses on site optimization are membership-based as these have the revenue to keep abreast of current techniques. These course are better as they will keep you updated on a monthly basis on search algorithms that frequently happens. Following these algo updates will keep your site, specially pages safe from any google penalties.

Personally learning Search Engines Optimization

This is probably the best way to learn SEO. You have to set the time for learning, unlike an online course or a book where you can put it aside and – at least in theory – come back to it later.

This kind of discipline will make a difference to your learning experience since you will be physically present when training happens. Plus you will also be able to learn more about the user experience and how your audience actually intaract with your pages.

You will then use the knowledge that you have learned when on training to implement SEO on your site. The implementation process is not difficult. It is relatively mechanical and repetitive.

You may decide to employ an SEO professional to do the job involved, It is worth doing some training yourself so that you can check whether what is being done on your behalf is using the right techniques.

Do know that there are thousands of resources available on the internet on different sites that teaches how to improve a site to rank higher in search engine’s result page. These course pages may or may not have the right data to help you rank your pages higher in Google. So do validate the course and instructor before diving into the course.

Google Search Engine Optimization Starter Guide

This guide contains a lot of information that anyone promoting a site should know. While some of the information it contains isn’t new there are still some great points that you may have overlooked. Read on for some of the better points from the Google SEO starter guide.

Create quality content

According to Google, having compelling and useful content will influence your site more than any other factors covered here. This is by far the most important piece of information to take from the Google search engine optimization starter guide. While you are doing seo for your pages, you will see that pages with better content and better user experience will always rank better in seach engine’s result page. The pages where users spent a lot of time reading the content gives search engine’s bot a signal that users love these pages leading to seo success. Thus always try to have fresh and well written content on you pages rather then using spinned or low-quality content. There are tools that might seem lucrative to you for creating free content but do not go for such solution as it is a sure way to get your site banned in the eyes of Google. These tools are known as spinners which collects content from other websites and changes words here and there to make it unique. But they are not user-friendly which is one of the core factors if you want to rank your websites on Google.

How to know if your content is unique or not? Use premium tools or websites like copyscape to see if your content is complaint with Google serp ranking factors and unique.

Create fresh unique content

Having old rehashed (or even copied) content will not help your rankings. Good content ranks better, attracts users, and keeps old ones coming back for more. While doing seo for various pages, we have also seen that seo success of sites depends on a lot of how frequently sites update their content. And moreover the sites that have content struture optimized for desktop and mobile seem to rank faster then slow, sloppy sites. So, while fresh content is important also try to optimize the content for mobile as well to make your website’s posts complaint with google ranking factors.

Create unique accurate page titles

Make sure the page title reflects what visitors will find in the page content. Titles should be brief and informative. Avoid stuffing your title with keyword research. Every page on your site should have a unique title.

While writing titles do try to keep them short and engaging. As too long titles might make it look odd in mobile and might cause problem with the mobile friendliness factor in Serp Ranking.

Not sure which title to use? Do some research based on your keywords to find what type of titles your competitors are using. You can do it for free by searching for that particular keyword in Google. No need to use any premium site or tool for that. Although premium tools will give you better and faster resources then free methods.

Prove unique accurate page descriptions

These provide Google as well as users an idea of what is on the page. Every page on your site should have a unique description if you are looking for traffic for your site.

Users do read the meta description under the title of a website to determine how relevant the link or the website is for their specific query. If you fail to catch the traffic or the users attention with proper meta descriptions you might have lost a reader or a sale. So, do optimize your meta description for both users and for traffic. This has been used as one of the effective tools to get more clicks and readers for decades.

Do keep the meta description short within 160 character (based on recent ranking factors) as it helps users from mobile and from desktop to read it properly. Do not stuff this section with keywords for traffic as it has been known as a spam signal for Google. Keep it as natural while lucrative for users.

Use unique, simple-to-understand URL

Avoid long, obscure, or cryptic URL. Use easy-to-read and understand words in your URL for the users. For example, Having a well-formed URLs helps both users and search engines understand what is on your page in order to improve on the rank and to get more traffic and links for your website.

If you have a long title, you can always trim it and make the link short to help it more sharable for others. If you need more shares, you can always add social share plugins on your website that will help your traffic share that link on social media, ensuring more exposure and get better traffic for your website.

Understand how search results are displayed

Google shows the page title, description or snippet, and URL in the search results page. All words that were used in the search query will be bolded in your listing. Having a lot of words in bold will attract people’s attention and increase the chance that someone clicks on your link.

Do know that the 1-3 results get more than 33% of the total traffic for a keyword. So, do understand how the title, meta and your site is getting displayed on search engines to help it acquire better and consistant traffic for your website.

There are free tools that you can use to check how your site looks in the google. If you are not happy with the title, you can always choose a brand new one to make it more appealing to raning factors. But do not change the url once it gets in google as it will create confusion in the indexing and might cause a drop in ranking due to index issue. These factors related to indexing is known as cannonicalization which you can learn from free courses on youtube.

Make your site easy to navigate

Visitors should have an easy time finding all the content you have on your site. Try and stick to text-only navigation as this helps the search engines find your content. Consider having two sitemaps – one for visitors and a sitemap.xml file to better index your site.

While there are so many tools that you can to create your website and make better navigation, wordpress is the most popular among all the tools. This CMS or content management system is very much SEO factor friendly and there are tons of courses on the internet that shows you how to use this site builder. WordPress is actually a collection of tools that has helped an average joe to create beautiful websites with proper bolts and pieces. By going through courses on youtube, or by buying a premium course on tools related to wordpress, you too can easily create a website while following the search engine ranking factors.

WordPress uses servers to save your data, and has tons of themes and plugins to help you create the elements that you want to add on your website. Although it has a free version, buying a premium hosting will help you to save your data better on the internet and will also help you content and tags to get index faster on Google.

Not into coding? No problem. There are several builders like elementor, Gutenberg and thrive that you can use to design your data moer beautifully and create elements to attaract your readers attention.

Write better anchor text

Anchor text is used by people and search engines to get a better understanding of where a link points to. Provide useful text in your links for both onsite and offsite links.

You can use anchor texts to link your current article with the outside data that your user might find helpful. But do not use these elements too much as it is considered to be a bad practice. And using too much of anchor text elements on your website might also cause index issues on your website. So be much careful while linking to other elements on the internet.

Optimize your images

All images on your site should have a distinct, descriptive name and ‘alt’ text. The ‘alt’ attribute is used when the image cannot be displayed for some reason. Also, if an image is being used as a link then the ‘alt’ text is used the same way as anchor text.

By implementing these points from the Google search engine optimization starter guide you will improve your chances of showing up in the search results . A proper optimization of your images also helps the site to ensure better index in google. Plus once your images get index in google, they will also find it under the images tag on google search page which will definitely bring more readers to your website. Do make sure the images are light and mobile-user-friendly to ensure faster index.

SEO and Google Algorithm Updates You Need To Know About

Google is one of the most used search engine platforms that update its algorithm continues to make the user satisfy in the best possible way. These changes may put either a positive or negative impact on your search ranking that depends on the way you use them in your strategies. In an order to know about such updates, take a look below.

• Panda:

It mainly comes into action to assign the content quality score to a web page, which further affects the ranking of your particular web page once it gets index. Its main aim is to stop sites from the SERP that have poor or plagiarized content on their website.

• Penguin:

He is designed mainly to capture spamming sites. It normally operates in real-time, this ensures that there are faster penalties without time for recovery.

• Hummingbird:

This algorithm is used by Google to add meaning to the query as a whole. It ensures the ranking of your website, even if it doesn’t contain the exact words the searcher entered.

• Pigeon:

It is used mainly to increase the local listing ranking search results overall. The ranking may affect your search results as shown in Google Maps since it will use location as well as distance as the key factor.

• Mobilegeddon:

This is mainly used to ensure that your website is mobile-friendly and if it is not, so, it can affect your web ranking. It gives priority to all those websites, which can work smoothly on all the responsive gadgets. If you are not sure how mobile friendly your site is, you can use free tools from google to check your site and make sure it is complaint with current ranking factors.

• Possum:

The main purpose of this algorithm is to ensure that all the local results may vary more depending on the searcher’s location. In short, it shows all the local results, which increases your ranking for similar queries.

• Fred:

The main purpose of Fred is to target every website that breaks the webmaster guidelines of Google. Such websites will include ads in excess, poor and plagiarized content as well as poor user benefits.

These Google search engine algorithms updates’ main motive will be to clarify the customer’s confusion and ensure the best customer experience. And thus, they continually update for their customers’ satisfaction. In case you are lacking enough knowledge about them and doing SEO for your website with no information, thus, it will affect your web ranking and gets you no results. you should therefore consult a trustworthy and experienced SEO Company around you that will take care of your project and be aware of all the current changes.

SEO Marketing Frequently Asked Questions

Below are the main search engine optimization seo marketing frequently asked questions

Can I rank a website without SEO?

Recent times have seen a whopping number of professionals declaring the death of SEO . Most of them state that quality content is enough to rule the ranks in SERPs. While it is true that content is the driving force behind online activities, SEO is still an important requirement for high SERP rankings. This article discusses the reasons why content on the web cannot survive without SEO and why it is highly unlikely that it will die out soon.

It is called SEO Content for a Reason

The content that we are talking about in the above context is SEO Content. It is a very specific type of content that we are speaking about, one that has unique characteristics not to be found in its other forms. It is purely governed by certain techniques and works around keyword research.

Thus, even the theory that Content comes before SEO is not entirely true. Factors affecting the search engine optimization of the write-up have to be taken into consideration at the time of writing the content itself. A write-up written without due consideration to the guidelines of SEO may be the most interesting read but will fail as website content, as the search engines, and hence the readers will have difficulties in reaching and reading it.

How Much Does SEO Cost?

There are many ways to describe the cost of something and they are all applicable to your small business SEO costs. Take an example of a house. SEO costs can be compared to the cost of a house, this means a hundred different things to people, but this is the correct way to envision SEO expenditure. So what does this mean?

If you want to live in the biggest house in the best neighborhood in town, it will cost you 3 to five times more than a smaller house in a good neighborhood. This smaller house will, in turn, cost two to four times as much as a 2 bedroom house in a less desirable district. You could always rent and get off “real cheap”, but what would you have to show for it?

You could spend hundreds of thousands of dollars per year on SEO, commercials, videos, consulting fees, reprogramming, etc. You could also spend nothing but your time, or perhaps hire an seo for the task. It can be a full-time job to keep a website in the top 100 of multiple search engines, not to mention the top 10. This is something you’ll need to consider.

Speaking to the specifics of your needs, this is not possible without first analyzing your marketing paradigm including, but not limited to, personal interaction with the principals involved. While the ‘checklist approach’ to small business SEO has valid uses, it is inferior to having a monitoring system in place which reaches beyond your website. Such checklists are an excellent tool when used as part of a holistic marketing approach, but are limited in value when used alone.

Price, then, comes down to what the market will bear, and your understanding of the value which an integrated marketing approach will produce for your company. You will not understand the benefit of a particular approach or program if you do not understand your organization’s need for it, and will therefore not be willing to part with any of your hard-earned money (or time) chasing after wild geese. You cannot afford tomfoolery, but you must have a sense of humor.

Seek out several quotes for various levels of complexity and support. Understand that a program costing two thousand dollars may not give you more than a few analytic programs to run and a lot of checklists to accomplish. This may, or may not, be what your company needs, and you may well find someone who is more interactive with you, or a product or service with multiple levels of support and fees to coincide with their efforts.

Prices range from $30-$100+ an hour, $1000-$20,000+ a month and $20,000-$100,000+ a year. Think about this before you balk. How much does your Yellow Pages advertisement cost? Is it getting you country- or worldwide exposure? How much did you pay for your last company vehicle? Did that nice truck make a sale or just help you do your job? Viewed in the light of an increased customer base, fifty thousand dollars for a year or so of good SEO marketing is an investment in your business and your future.

So, “What are the costs of SEO?”

SEO does not cost, it PAYS.

In conclusion
Search engine optimization, if correctly executed, is a great way to get your company acknowledged on top of the search engine results page through local searches, employing inbound links, going organically, backlinks, or a combination of all these techniques. Remember that the white hat SEO strategy will bring “longevity” in your search engine rankings, however, you can be sure it is only a matter of time before the search engines ban your site from search inclusion with black hat tactics.

Need more help? Do reach out to our team at organica seo to get an step by step solution on how to get more sales and more traffic for your website.