When one talks about search engine optimization, the main idea that pops out about is optimizing the content of the site to make it search engine friendlier. But the secret formula towards getting the best out of search engine optimization is through the application of both Off Page and the On-Page search engine optimization. Though on-page is the starting point for any search engine optimization campaign, it is the work of good off-page optimization that actually takes the website to #1 position on google.
What is off-page SEO?
This is a process wherein a professional will be working on SEO methods that are not associated with the website. This may include methods such as social marketing, article marketing, as well as other methods of link building. Off-page refers to everything you do outside your website that will increase the ranking of your website on the search engine.
Difference between off-page and on-page SEO
Let’s consider the difference between off and on-page SEO:
On-page SEO work refers to any work that is done on the pages of the actual website. However, the kind of work that is produced on-page is specific and unique to that website. The search engines such as Google will favor particular things on your website pages. Some of them include Unique and brand new content, Title tags, Meta tags, Meta descriptions, ALT, H1, and H2 tags. These on-page techniques can increase positively your website’s search engine ranking.
Since on-page SEO refers to the implementation of SEO on the pages of the site, Off-page work refers to work implemented in another location than the site. One of the most popular forms of off-page SEO work is through link building. Link building is acquiring backlinks from other sites, of varying Page Rank, giving your site credibility and diversity. This allows you to not only gain the credibility from the other site but to further gain points for utilizing your keyword.
Off-page SEO factor
Below are the most important factors when it comes to off-page SEO and increasing your Google rankings.
Backlinks – the more backlinks leading to your website, the better your website will be able to rank. This is one of the most important elements of improving your Google rankings with off-page SEO.
Backlink Quality – Having more backlinks directed to your website is good, but their quality also plays an important role. All the links are not created equally, ones with more inherent value will greatly boost your Google rankings. One way High-quality backlinks, especially from the related sites like high page rank sites, are key to your search engine rankings.
Backlink Diversity – This will boost your rankings more by having links coming in from several sources like blogs, forums, directories, articles, and related websites than to just have links coming in from one individual network.
Topic relevancy: Topic relevancy is also important when it comes to a search engine to consider if the backlink is important enough to provide a rank boost to the website. It is also a major variable that helps Google to figure out if the link is manually made or tool made. Thus once you are getting backlinks for your website it is important to get backlinks from a website that is related to your niche. If not possible then at least try to get backlinks from articles that is written on topics that are closely related to your industry. That way you will be getting a boost traffic boost and, the traffic that will come to your website from the other relevant sites will linger more within your site. In result, you will have a website where users love to visit often.
What is a link building campaign?
This is a way of trying to increase aggressively the links leading to your website accompanied by some objective. It uses assets belonging to the website to acquire those links.
You can use link building sites such as MyBlogU, HARO (Help a Reporter Out), SourceBottle, business 2 Community, and BizSugar. Link building examples include Press releases with optimized anchor text, Blog comments which are not moderated, Guest post signatures and Article directories, etc.
Off-page SEO technique Good Practices
Much of off-page optimization involves link building. This usually needs the creation of noteworthy content such as articles, videos, blogs, and press releases for distribution to several channels. Here are the Off-page SEO technique Good Practices that will improve your link building campaigns.
1. Modify Your Anchor Text
Search Engines like Google still greatly consider SERPs towards anchor-text of links on your page. Anchor-text must always mirror the content. Simply by switching your anchor-text, you will certainly maintain your website extremely appropriate and also remarkably ranked.
2. Deep Links
Include your backlink building technique all through your website, not merely to a single or even a couple of webpages. A normal hyperlink design exhibits hyperlinks to numerous locations of the website.
3. Produce NoFollow just like follow links
The no-follow feature associated with a hyperlink may be created to be able to inform search engines like Google that your specific hyperlink must not provide any kind of credit score towards the linked website.
Organicaseo link building / off-page SEO service
Organicaseo link building services offer priorities on quality as well as long-term performance over temporary patch-ups and quick-fixes. Through our Off-page SEO services and link building, we will do whatever it takes to boost your exposure and performance. We use the top off-page SEO tools like ahref to find the best links for your website at an affordable cost.