In the world of marketing, there are two major acronyms that marketers need to be familiar with: SEO and SMO. The Ultimate Guide to SEO and SMO will tell you everything you need to know about these acronyms so that you can fully take advantage of them in your business.
So without further delay let’s dip dive into it!
What is SEO?
SEO stands for Search Engine Optimization, a term used when optimizing a website or blog so it appears higher on search engine rankings pages like Google, Yahoo!, Bing, or AOL for certain keywords or phrases. The goal of SEO is to get people who are specifically looking for something related to your site/blog content to find it easier than other sites/blogs.
SEO has changed dramatically over the years. What once was mostly ignored by search engines is now a strategic imperative because of how SEO can impact conversion rates for businesses online. The goal of SEO is to get people who are specifically looking for something related to your site/blog content.
SEO consists of two things. On-page SEO and off-page SEO.
On-page SEO can be done by including certain keywords in the SEO process. This does not mean you need to include every single keyword known but it does require you to be cognizant about what words would make sense for your SEO strategy and which ones might provide the most benefit. For instance, if you were writing a post about “tips on how to do SEO” then SEO tips or SEO blogs might be good choices for keywords that will help with optimization efforts. If someone was searching for this topic they could find your blog more easily than other blogs because of these keywords being included in URL tags, meta descriptions, page titles, headers, etc. Making SEO work for your blog is not just about finding the right keywords but also making sure they are consistent across all of your web pages so search engines know what content to rank higher than others.
Off-page SEO is the process of influencing the ranking of a website in search engine results pages (SERP) by targeting other websites.
This includes both organic SEO, such as link building, and article marketing. Off-page SEO is sometimes called “broad” or “general” SEO because it’s not limited to just one type of online activity. It can include anything that might affect how you’re perceived by search engines: your content, links pointing to your site from other sites, blog posts about you or your business–even reviews that mention your products or services. In short, the more websites send backlinks to your website quoting you as a trusted/reliable source for a specific subject matter, the better ranking you will gain on the search engine result page.
But while creating backlinks for your website, there are things you need to avoid.
For example, focusing on quantity instead of quality. Some people think that the more backlinks they have pointing to their site, the better ranking they will gain for their site. But in reality, this is not true because search engines penalize sites with low-quality links or lots of spammy backlinks from unrelated websites. It’s important not to get too carried away when building your SEO and SMO strategy – take time out each day to create high-quality content for your website rather than just looking for ways to increase its ranking online.
If you are struggling to figure out how to create backlinks for your website, we can help. Our team of SEO experts would be happy to show you the ropes and teach you about all of the different methods that exist for generating backlinks. We offer a wide range of services from link-building campaigns and content marketing, No matter what type of business is behind your site or blog, we have an effective strategy in place so they will rank higher than their competitors online! Contact us today and let’s get started designing a plan for success together!
What SEO is NOT!
SEO is a multi-faceted process, and what SEO is not can be just as important in determining your success. It is not about tricking the search engines into ranking your site higher than others, it’s about creating high-quality content that people want to share and visit regularly; these are sites that will continue to rank well over time because they provide value for users. Here are a few more things that will better explain what is SEO is not:
– Copying or Pasting Content from other websites, even with a link back to the original source.
– Having lots of links but not having any connection to your site or blog’s content.
– Cloaking – which is using different URLs to show Google one thing while showing users another. This is also called “cloaking and scraping” (C&P) because it includes both techniques. For more
– Using keywords that are unrelated to the content of your article. also known as keyword stuffing. Especially in page titles and meta descriptions where it is most obvious when done poorly – will hurt you more than help you.
– Blog Spamming (sending spammy backlinks) or commenting on other blogs in an attempt to build links. This is also called blog spamming or commission junction SEO. If you are commission junction SEO, it will do more harm than good because search engines see this as people trying to make money rather than creating valuable content.
– Link Farms (sites that send spammy links) – Buying Links from sites that offer them for sale when you have no affiliation with them whatsoever. This will put you at high risk of being penalized by search engines such as Google because it looks like you’re trying to manipulate your ranking.
– Automated programs that create backlinks – these are easy to spot because most have thousands of backlinks that are all with the same anchor text.
– Using automated software to create articles, videos, or press releases for your website – will result in low-quality content and is also seen as spammy by search engines.
What is SMO?
SMO stands for Social Media Optimization, a term used when optimizing your website or blog to be shared through social media sites like Facebook, Twitter, and Google+. The goal of SMO is to get people who are not necessarily looking specifically for something related to your site/blog content but would still enjoy seeing it, to share it with their friends on social media sites. This is an effective way of getting your content in front of people who are not currently looking for something related to what you are offering but still may enjoy seeing it and sharing it with others who will be interested.
The ultimate goal here is that when someone sees the shared post from one of their friends, they will click on it and enjoy the content so much that they feel inclined to share this new discovery with others.
This is a great tactic for SEO because when people are sharing your links online through social media sites like Facebook or Twitter, you are building backlinks which Google takes into account when ranking pages in its search engine results. Adding keywords throughout your blog post as well as within these shared links helps boost SEO rankings even more!
SMO can be very effective if done properly but does require additional time invested outside of just creating high-quality blog posts. It requires reaching out to influencers who have large followings across different social networking platforms to help get the word out about what you’re offering. This could prove to be very time-consuming and depending on what you’re offering, may not even be worth it if your product/service is targeted towards a small niche market.
The best way to do SMO is by keeping in mind the goal of getting people who are interested in your content but aren’t necessarily looking for something specific online at that moment, to share it with their friends so they can enjoy it too! This takes some creativity and planning ahead before blogging about certain topics or ideas because you have to think about how this topic could relate to potential influencers out there who might want to share your post within their own social media circles which would allow more exposure than just doing nothing at all.
How to do SMO
SMO is the process of maximizing social media shares to drive traffic. Here are few things to keep in mind while SMOing your blog posts.
Write for social media – users will share what is relevant and interesting to them, so you have to write about topics that are popular with the users on each network.
Create content worth sharing – Before you spend time writing a post, think of why someone would want to share it. The title should be catchy, the content interesting and actionable with images or videos to draw attention.
Leverage influencers – Identify bloggers in your industry that have a large social following on popular platforms like Facebook, Twitter & LinkedIn. Reach out to them personally instead of just hitting “share” once the post is published.
A/B test – Try different headlines and see which one gets the most clicks. Use click to tweet on Twitter posts for example.
Shorten URLs with Bitly or Ow.ly – Make it easy for people to share your content through its short link, this ensures that they will actually do so when they come across a post they like.
Major Differences between SEO and SMO
SEO and SMO are two different disciplines, but they work together in order to get your content seen by more people.
SEO focuses on getting your blog posts seen online through search engines like Google, while SMO is the process of maximizing social media shares to drive traffic.
With SEO it’s all about creating high-quality content that people want to share and keep coming back for more. With SMO you have to think outside the box and be creative in how you can get people to share your content.
Both SEO and SMO require a lot of time, effort, and patience in order for them to work well but there is definitely a great deal of potential if done correctly!
Need a consult an expert?
We hope that this guide has helped you understand the basics of SEO and SMO. If you are still not sure if your business site needs either, contact us today to speak with one of our experts who can help answer any questions or concerns about how these two strategies could best benefit your company!