Squarespace SEO: The Complete Guide

If you’re on this blog post, chances are you have a Squarespace website and want to know how to do SEO on it. You’ve come to the right place! We’ll go over everything from keyword research and optimization techniques, all the way up to social media SEO and backlinks. The complete guide is here- we hope that by following these simple steps your SEO will improve tenfold.

Benefits of doing SEO for your Squarespace website

SEO, or search engine optimization, is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). When a website appears higher in SERPs, it means that people are more likely to find it, which can lead to increased traffic and conversions.

There are many benefits to doing SEO for Squarespace websites. First of all, Squarespace is a great platform for doing SEO because it has built-in features that make it easy to optimize your website. For example, Squarespace allows you to add keywords and meta descriptions to your pages, and it provides you with detailed analytics so you can see how your SEO efforts are performing.

Additionally, Squarespace is a platform that Google loves. This means that you are likely to get good search engine results when people search for your website. In fact, a study by Moz found that Squarespace websites had an average domain authority of 61, which is higher than the average domain authority of all websites (which was 30 at the time of the study).

How to do SEO for your Squarespace website

Luckily, there are a few things that you can do to help optimize your website for Squarespace SEO. Let’s look at a few of them.

Using the right keywords

To optimize your Squarespace website, look for keywords on your website that might attract more visitors. Search through your content to find what you want to emphasize. For example, if you are an artist, search for artwork or galleries. Don’t always use the same keyword in each of your site’s links though. Add variety so Squarespace will try to rank your site higher. And lastly, take advantage of image descriptions and consistently add new pictures to your blog posts.

Easier navigation

You’ll also want to make sure that your website is easy to use and navigate. Visitors won’t stick around if they can’t find what they’re looking for or if the website is buggy. Make sure all of your pages are linked together and that your website is easy to use.

Using SEO-friendly URLs

Squarespace websites have SEO-friendly URLs, which means that your website will rank higher in search engine results pages (SERPs). Squarespace automatically generates canonical URLs for each page on your website, so you don’t have to worry about it.

SEO-friendly URLs are great for users, but they’re even better for search engines because of the added context that they give them. The keywords in your URL will also help you rank higher on SERPs so make sure that each page has a keyword-rich title and description tag, which means including your most important keywords in these tags.

Building an effective SEO silo

Along with SEO, it’s also important to have proper links on your website so visitors can navigate through the different pages easily. In fact, adding a link from one page to another is an easy way to bring in even more traffic and SEO power! Make sure that you take advantage of this Squarespace SEO option.

Mobile-friendliness is a must!

Another thing that you can do to improve your Squarespace SEO is to make sure that your website is mobile-friendly. A lot of people are now using their phones to browse the internet, so it’s important that your website looks good on all types of devices. You can test your website’s mobile-friendliness by using the Google Mobile-Friendly Test.

Creating SEO optimized content

This is the most basic SEO tip you need to know if you want to optimize your SEO and content for Squarespace websites. You’ll need to make sure the keywords are relevant to the page’s content. It should be hard for someone to tell if your SEO was done intentionally or not. Keywords don’t have “equals signs” in front of them like in math, but they should be included naturally in the text.

Meta descriptions are also important for SEO on Squarespace websites. They show up as a snippet on search engine results pages (SERP), and can encourage people to click through to your website. A good meta description will accurately reflect the content of your page and entice people to click on it in the SERP.

The keywords meta tag is not used by search engines anymore but still appears in Squarespace websites for some reason. This does nothing and you can safely leave this blank when creating a new page or post with SEO optimized content.

Get Backlinks from high-authority relevant website

There are a few ways to get backlinks for higher google ranking. One way is to guest blog on other websites in your niche. First, the website where you will post your guest blog must be in your niche. You need to find blogs that are high quality and with unique content. Guest blogging converts into backlinks which will help your domain rank better for relevant keywords.

Another great way to get backlinks is by doing outreach. Outreach works like this: find blogs in your niche, contact them via email about a possible collaboration (promoting their website in return for promoting your own). If you are able to make connections with these websites and they post content on their site that has links pointing back towards yours it will help your domain rank better.

Last, but not least, you can submit your website to directories. This is a slower process, but if done correctly it will improve your domain authority and ranking over time. The best way to find directories that are relevant to your site is by using Google search operators such as “keyword” + “directory” or “keyword” + “link directory.